Digital Bites: Weekly Roundup of Digital News 11-9-12
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
VC-backed Ad Tech Firms May Have Inflicted One Big Mess on Digital Publishing – Look! Ad Age discovered AdExchanger’s 2009 archives!
iSocket’s Programmatic Future is “Guaranteed” – Programmatic future is mix of guaranteed and unsold, not one or the other.
Obama Buys More Display Ads than Romney - Want proof politics is 10 years behind the private sector in online? Both campaigns bought old school ad networks.
What’s More Important: Native Ads or Programmatic Buying? - Digiday is mistaken here. Why does it have to be programmatic vs. native – why not ‘and’?
Evolution of Display - In case you’ve never seen the web’s first display ad.
Foursquare Looks into 4th Round at an Over $700MM Evaluation – Foursquare at $700MM? No. Way.
Sandy’s Impact on Weather Sites and Volume – Who’s profiting from Sandy? Weather web sites, that’s for sure!
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Tags: ad age, adexchanger, digiday, first display ad, foursquare, obama digital advertising, programmatic buying, sandy advertising
Digital Bites: Roundup of Digital Media News 10-30
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
RTB Spend to Grow 59% Annually – WOW! RTB to grow 52% annually for next four years in U.S., more elsewhere.
We now create as much data every two days as was created from the dawn of civilization through 2003. #dang
The State of the Internet – must-read deck
Ad Industry Wants RTB, but Misconceptions Could Stifle Growth – Andrew Casale knows his stuff
5th Edition 30 Days to Digital Media Expertise Now Available
Apple Represents 2.3% of Global Equities – Apple Is Worth More Than All Of The Companies In These 10 Big Countries (AAPL)
Survey Says – Nielsen Brand Impact on Twitter - Good job #twitter – measuring brand impact is vital to securing more brand dollars
Make Better Decisions in Adwords with your Google Analytics Data
IAB Aims to Shape Programmatic’s Growth with ‘Quality Assurance’ Standards – good move IAB, all should adhere to these standards not just nets/exchanges
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Tags: adwords, andrew casale, apple, google analytics, iab, nielsen, programmatic buyers, rtb, state of the internet, twitter
Digital Bites: Roundup of Digital News 9-18-2012
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
4 Reasons Why Self-Serve Ad Platforms Shouldn’t Have Minimum Bids - Yes! Minimum bids are bad for all.
Are Marketers Wasting Money on Mobile Ad Clicks – Yes, clicks are a waste of money, yet Google only sells mobile on CPC basis!
Forbes’ Howard: We Don’t Have Remnant Inventory – Very insightful on “last ad seen” gaming with FBX – cover yourself in your IO!
Smartphone Ads and their Drawbacks – NY Times gets it right – Smartphone display advertising is just awful.
Display Advertising Complicated? - Making the complex understandable in the display landscape.
How Facebook just became Critical for B2B – How well does retargeting on Facebook work? Seemingly pretty well.
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Digital Bites: Weekly Roundup of Digital News 8-28-12
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
RTB Enabled Background Skins via Appnexus Exchange: THANK YOU Gourmet Ads for leading the way, making all ad content biddable!
The Ad Network Transparency Conspiracy – If you’re still using an old school ad network, please for goodness sake, use a verification company along with it!
4A’s Agency Labor Billing Rate Survey is Tip of Iceberg – Root of problem is agencies billing for hours/FTEs and not results!
Can Agencies Evolve? - It’s not the agency’s fault if you aren’t getting what you want out of them. It’s how you’re compensating them.
Taykey Puts New Spin on ‘Real-Time’ with Agile Interest Targeting – Very neat idea but I’d be curious if the results match the “coolness.”
Is Cost-Per-Engagement the New Hot Ad Buy? - I’m going to completely disagree on CPE here for the sole reason that vendors typically price it more like an insurance policy with all upside to them. We’ve been pitched on the CPE thing many times, but when we look at real engagement rates and back out the CPM, it’s usually 2-3x what we would have paid for that CPM and just taken the risk ourselves. Yes, it’s much easier to sell CPE to an agency because they can sell it to the client as “you have no risk!” The same could be said for buying insurance on every aspect of your life. You’d have no risk, but you’d have spent a heck of a lot more money than you ever needed to.
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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact
Tags: 4A labor billing rate survey, ad network transparency, adexchanger, cost-per-engagement, gourmet ads, rtb background skins, taykey
Digital Bites: Weekly Roundup of Digital News 8-22-2012
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
Myth of the End-to-End Ad Tech Solution – Good points by Michael Greene – agencies wanting “silver bullet end-to-end tech” won’t find it.
Mobile Advertising Marketplace Report – Get ANGRY at your mobile ad network publisher eCPMs of ~$.70 and ad nets selling at $6-10!? Check out Slide 5 in this report.
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Digital Bites: Weekly Roundup of Digital News 8-15-12
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
Viewable Impressions: We’ve Got Them – I’m sure Google and DoubleClick have this coming, but let’s go already!
Are you Bidding Against Another Buyer, or Yourself? - great piece
Why Niche Pubs Should Ally – How can niche pubs earn more revenue per impression? Segment and value, segment and value.
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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact
Digital Bites: Weekly Roundup of Digital News 8-8-12
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
Nielsen Rolls Out TV Viewing Segments for Online – Nielsen + TV segments online = money wasted in the name of “synergy.”
The Benefits of Showrooming – Agreed: showrooming not good for retailers; brands should be neutral.
How to Use Attribution to Maximize ROI – An attribution masterpiece on iMedia Connection by Kevin Geraghty. Print, laminate, refer to often.
Google to Buy Wildfire for $250M – Google and Facebook are like the U.S. and China. Two giants that compete, don’t always agree, but need to figure out how to get along.
Doubleclick Ad Trading Now Allowed on Facebook – Doubleclick allowed on Facebook, but only on IO buys, not marketplace. Hey Faecbook – want your stock to go up!?!?! Easy change!
La Quinta Inns: Mobile Branding Still Evolving – This could also be read as, “if you want mobile results for your hotel brand, don’t do mobile.” Hmm.
Web Ads Target Based on What you Watched on TV – Targeting users online based on TV watching? Seems incredibly backwards and a degradation of targeting!
Apple’s UDID Tracking Solution Likely to Exceed Advertisers’ Hopes – Very informational – thank youVerve Wireless for some good mobile insights
Media Rating Council – Is your online measurement service actually accredited? Find out with certainty here.
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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact
Tags: ad trading, apple udid tracking, doubleclick, google wildfire, nielsen, showrooming, tv web ads, verve wireless
Digital Bites: Weekly Roundup of Digital News 7-30-12
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
Facebook Newsfeed Ads – Let’s call a spade a spade. Facebook isn’t suffering because of its ad model. It was overvalued to begin with!
Curbed’s Lockhart Steele Weighs in on Advertising – Smart publisher! “Giving inventory to ad networks puts you in a world of spiraling CPM’s.”
GM: Global Marketing Chief Joe Ewanick Resigns – Average CMO tenure 18 months? Ewanick lasted 19 – congrats?
Criteo IPO Watch – A $300MM business built mostly on re-targeting? Wow.
Making Behavioral Targeting Fashionable for Direct Response Conscious Advertisers – Long and esoteric, but some good points about why more than RT is right for DR clients.
Made an Ad Buy? Here’s your laptop – How awful – Izea outright buying agencies’ business. Clients, you should be pissed.
Buddy Media Announces Powerful New Facebook Ad Capabilities – Buddy Media’s new dCPM sounds good, but takes power from buyer and puts it into machine.
Pinterest eCommerce Strategies Result in Sales – Second example I’ve seen of Pinterest driving real ROI, yet it’s still ethereal for other social nets.
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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact
Tags: behavioral targeting, buddy media, criteo, facebook ads, gm cmo, izea, pinterest, retargeting
Digital Bites: Weekly Roundup of Digital News 7-24-12
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
Adometry Zigs, Visual IQ Zags on Facebook Attribution – To be fair, Adometry doesn’t require tags in ads (like Visual IQ) either, it’s just easier for some clients.
Unanswered Q&A from Viewable Impressions Webinar – Patience Kirby – IAB’s 3MS will solve in-view issue but full industry adoption is needed.
2012 Silverpop Email Marketing Metrics Benchmark – New email benchmarks are out!
Name your Favorite Banner Ad from Last Month – “Name your favorite banner ad from last month” is a misguided attempt to say banners don’t work. Banners work. Studies prove it. Also, if you want to see data leakage, visit Business Insider and use ghostery. 40 3rd party cookies!!!
Report: iOS 6 Ditches Password Requirement for Free Apps – Finally!
The Incredible Click Rate of Nothing – Blank ads get a .08% CTR – WHY are you still measuring CTR?!?!
Mindshare’s Tough Love: Ad Partners have 7 Days to Perform – 7 days to perform is short-sighted, not tough love. Agencies should select good partners/integrate them appropriately.
Patch and the Advertising Value of Local – Agree: geo alone is a free commodity, there needs to be more.
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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact
Tags: adometry, blank ad ctr, facebook attribution, favorite banner ad, geotargeting, iOS 6, local advertising, mindshare, patch, silverpop email marketing metrics benchmark, viewable impressions webinar, visual iq
Digital Bites: Weekly Roundup of Digital News 7-18-12
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
Now It’s Time for Mobile RTB Ads – RTB’s biggest benefit is ability to bid on audience. In mobile we know so little about the audience. mobile+RTB? “eh”
Facebook Releases Premium Ad Inventory – “Duh” of the day. Facebook opens homepage to automated buying –> prices go up.
New Yahoo CEO Greeted with Small Revenue Gains – The notion of even linking the earnings call with Mayer’s arrival is just plain dumb.
Digital Media Recruiting Video – Terence Kawaja’s terrifying visualization of the executive musical chairs at online’s giants.
Jumptap Finds Mobile Click Rates Alone Can be Strongly Misleading – CTR and eCPA are inversely correlated. Nothing new here, just done for mobile.
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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact
Tags: digital media recruiting, Facebook premium ad inventory, jumptap, mobile click rates, mobile RTB ads, Terence Kawaja, Yahoo CEO Mayer
