http://venturebeat.com/2013/04/22/facebook-home-over-a-week-later-only-500k-installs-with-a-two-star-user-rating/ - FB Home app downloads are off to a slow start. The article notes a miserable launch when Home’s downloads are compared to other high-profile apps. Could it be that Facebook is practicing what they preach… agile development and prototyping at the user’s expense? Who knows, four iterations from now we’ll all love it? Maybe it’s a slight confirmation of the reported drop-off in usage by the younger crowd? Whatever the reason reviews aren’t positive.

http://www.adexchanger.com/social-media/twitter-programmatic-strategy/ - It’s inevitable and we are paying close attention to see how Twitter (and for that matter,  Pinterest and Tumblr) open up their inventory to RTB. Bonus: Our own COO adds his comments.

http://gizmodo.com/5994607/people-stream-netflix-more-than-they-watch-any-cable-network?utm_medium=referral&utm_source=pulsenews – Just one data point but this trend is an important one to watch as television and viewing habits continue to morph into something gramps wouldn’t recognize.

http://www.mediapost.com/publications/article/197708/facebook-publishers-make-inroads-on-mobile-ad-net.html?edition=58709#axzz2QB5uuox7 - The changing landscape of mobile ad delivery. “Networks, especially independent ones, are entering a difficult phase…” Agreed.

http://www.mediapost.com/publications/article/198627/tumblr-launches-mobile-ads.html#axzz2RF5vMnYu - Tumblr starting mobile ads… Pinterest can’t be far behind. As mentioned above at some point these publishers may open their inventory to bidding.  Lets call it Native Premiumatic – you heard it here first.

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Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.

VC-backed Ad Tech Firms May Have Inflicted One Big Mess on Digital Publishing – Look! Ad Age discovered AdExchanger’s 2009 archives!

iSocket’s Programmatic Future is “Guaranteed” – Programmatic future is mix of guaranteed and unsold, not one or the other.

Obama Buys More Display Ads than Romney - Want proof politics is 10 years behind the private sector in online? Both campaigns bought old school ad networks.

What’s More Important: Native Ads or Programmatic Buying? - Digiday is mistaken here. Why does it have to be programmatic vs. native – why not ‘and’?

Evolution of Display - In case you’ve never seen the web’s first display ad.

Foursquare Looks into 4th Round at an Over $700MM Evaluation – Foursquare at $700MM? No. Way.

Sandy’s Impact on Weather Sites and Volume – Who’s profiting from Sandy? Weather web sites, that’s for sure!

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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact

Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.

RTB Spend to Grow 59% Annually – WOW! RTB to grow 52% annually for next four years in U.S., more elsewhere.

We now create as much data every two days as was created from the dawn of civilization through 2003. #dang

The State of the Internet – must-read deck

Ad Industry Wants RTB, but Misconceptions Could Stifle Growth – Andrew Casale knows his stuff

5th Edition 30 Days to Digital Media Expertise Now Available

Apple Represents 2.3% of Global Equities – Apple Is Worth More Than All Of The Companies In These 10 Big Countries (AAPL)

Survey Says – Nielsen Brand Impact on Twitter - Good job #twitter – measuring brand impact is vital to securing more brand dollars

Make Better Decisions in Adwords with your Google Analytics Data

IAB Aims to Shape Programmatic’s Growth with ‘Quality Assurance’ Standards – good move IAB, all should adhere to these standards not just nets/exchanges

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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact

Welcome to Ask the Digital Media Expert. All questions are answered by Goodway Group’s COO Jay Friedman.

Have a burning digital media question? Send it to us at melissa@goodwaygroup.com

QUESTION:

What kinds of niche services are populating as a result of the growth of RTB on Ad Exchanges? RTB + Ad Exchanges = big business and lots of growth. What other companies will benefit from this growth and what kinds of niche campaign services will follow as a result of this success?

ANSWER:

Great question and foresight into the industry! This is probably Google’s biggest problem right now.  It wants to build an end-to-end stack such that agencies (and advertisers directly) needn’t go anywhere else.  But, new productive ideas that add real value to the business keep popping up and aren’t built into Google’s stack, and so agencies/advertisers are compiling their own.  Appnexus, on the other hand (I have no relationship with them, by the way) has taken an opposite approach making everything modular in an “app” style environment so you can build your own.

Some examples of innovation within RTB include dynamic creative, viewability, verification, GRP measurement, look-a-like modeling, and even tag debugging software.  Good luck in RTB land!

Welcome to Ask the Digital Media Expert. All questions are answered by Goodway Group’s COO Jay Friedman.

Have a burning digital media question? Send it to us at melissa@goodwaygroup.com

QUESTION:

We’re hearing a lot about how 2012 campaigns are harnessing the power of data analytics to serve messages online, retarget donors and supporters, and even discover which specific ads are most effective on audience perceptions. Do you foresee a time when this “big data” emphasis may eliminate traditional media altogether? Or will there always be a need for “mass” tactics to reach swing and independent voters?

ANSWER:

GREAT question!  The short answer is “no”, it will not eliminate mass media.  However, mass/traditional media will become digitally enabled in the next decade and these best practices will be implemented within TV.  Dynamic targeting will be tested this year on Dish and DirecTV such that different users will see different ads even if they’re on the same system, live next door to each other, and are watching the same program.  Much of print is moving to tablets where the same thing is possible.  As this proliferates we’ll see the practices used online become standard across the board.

Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.

This week we’re rounding up some great quotes from AdExchanger’s Human Centered Automation Conference.

“A larger share of Facebook offers are claimed by friends of and than fans themselves”

“33% of CMOs still analyze their results in spreadsheets”

“We are masters at ‘achieving failure.”

“At least we learned something is today’s excuse for failure.”

“Minimize the time it takes to fail/learn and you can succeed sooner.”

“The more you want to stay the same, the more you need to change since everything is changing around you anyway.”

“We have data diarrhea. I want a tiny turd.”

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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact

Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.

4 Reasons Why Self-Serve Ad Platforms Shouldn’t Have Minimum Bids -  Yes! Minimum bids are bad for all.

Are Marketers Wasting Money on Mobile Ad Clicks – Yes, clicks are a waste of money, yet Google only sells mobile on CPC basis!

Forbes’ Howard: We Don’t Have Remnant Inventory – Very insightful on “last ad seen” gaming with FBX – cover yourself in your IO!

Smartphone Ads and their Drawbacks – NY Times gets it right – Smartphone display advertising is just awful.

Display Advertising Complicated? - Making the complex understandable in the display landscape.

How Facebook just became Critical for B2B – How well does retargeting on Facebook work? Seemingly pretty well.

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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact

Welcome to Ask the Digital Media Expert. All questions are answered by Goodway Group’s COO Jay Friedman.

Have a burning digital media question? Send it to us at melissa@goodwaygroup.com

QUESTION:

How does political advertising online differ in this Presidential election? Does online advertising outweigh TV advertising in this election cycle?

ANSWER:

Online doesn’t outweigh TV in this election cycle at all.  Politicians still see online is a pure direct response medium to generate email sign ups or donations.  Because it’s an “all or nothing” event for them they are fearful to break away to what they believe has proven successful in the past – TV.  Online does work for branding, especially combined with other media.  This will slowly be seen but probably not be up to realistic levels for another two to three large election cycles.

Welcome to Ask the Digital Media Expert. All questions are answered by Goodway Group’s COO Jay Friedman.

Have a burning digital media question? Send it to us at melissa@goodwaygroup.com

QUESTION:

Is there a list or resource of guidelines that a political advertiser must follow when advertising online?

ANSWER:

There currently is not.  Each site has its own guidelines so it’s important to find out the ad specs for each site and then build the ads to the lowest common denominator.