Goodway Blog | digital media insight by Jay Friedman

Sep/08

10

The Future Is Clear – And Broken Up All The Same

Ok, so Google owns the majority of the ad serving market with DCLK, so they know which ads almost any given user has seen and acted on. Now Google wants to own the browser market with Chrome, which would enable them to also know your entire surfing history.

Add that to facial recognition within Picasa, which could be married to their majority share of the video viewing market (GooTube), and now they know who everyone is, when they’re being video’d, which ads they see and click on, and their surfing pattern. Competition should be good for the CIA – inject a little entrepreneurial spirit into the red-taped agency!

What is really likely to happen is, like the old AT&T, Google will be broken up. Not sure you’ll see a PacGoo, SBGoo, NYgle, Goo-itech, and others, but this type of “mwaaahaaahaaa” behavior will not go unnoticed for long.

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