Digital Bites: Weekly Roundup of Digital News 11-9-12
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
VC-backed Ad Tech Firms May Have Inflicted One Big Mess on Digital Publishing – Look! Ad Age discovered AdExchanger’s 2009 archives!
iSocket’s Programmatic Future is “Guaranteed” – Programmatic future is mix of guaranteed and unsold, not one or the other.
Obama Buys More Display Ads than Romney - Want proof politics is 10 years behind the private sector in online? Both campaigns bought old school ad networks.
What’s More Important: Native Ads or Programmatic Buying? - Digiday is mistaken here. Why does it have to be programmatic vs. native – why not ‘and’?
Evolution of Display - In case you’ve never seen the web’s first display ad.
Foursquare Looks into 4th Round at an Over $700MM Evaluation – Foursquare at $700MM? No. Way.
Sandy’s Impact on Weather Sites and Volume – Who’s profiting from Sandy? Weather web sites, that’s for sure!
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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact
Tags: ad age, adexchanger, digiday, first display ad, foursquare, obama digital advertising, programmatic buying, sandy advertising
Digital Bites: Weekly Roundup of Digital News 8-28-12
Digital Bites is a weekly roundup of articles filled with digital media insights and news along with quips from Goodway Group’s COO Jay Friedman.
RTB Enabled Background Skins via Appnexus Exchange: THANK YOU Gourmet Ads for leading the way, making all ad content biddable!
The Ad Network Transparency Conspiracy – If you’re still using an old school ad network, please for goodness sake, use a verification company along with it!
4A’s Agency Labor Billing Rate Survey is Tip of Iceberg – Root of problem is agencies billing for hours/FTEs and not results!
Can Agencies Evolve? - It’s not the agency’s fault if you aren’t getting what you want out of them. It’s how you’re compensating them.
Taykey Puts New Spin on ‘Real-Time’ with Agile Interest Targeting – Very neat idea but I’d be curious if the results match the “coolness.”
Is Cost-Per-Engagement the New Hot Ad Buy? - I’m going to completely disagree on CPE here for the sole reason that vendors typically price it more like an insurance policy with all upside to them. We’ve been pitched on the CPE thing many times, but when we look at real engagement rates and back out the CPM, it’s usually 2-3x what we would have paid for that CPM and just taken the risk ourselves. Yes, it’s much easier to sell CPE to an agency because they can sell it to the client as “you have no risk!” The same could be said for buying insurance on every aspect of your life. You’d have no risk, but you’d have spent a heck of a lot more money than you ever needed to.
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Get your message in front of the right audience, on the right sites, at the right time. Contact us at http://www.goodwaygroup.com/contact
Tags: 4A labor billing rate survey, ad network transparency, adexchanger, cost-per-engagement, gourmet ads, rtb background skins, taykey
Digital Bites – Weekly Roundup of Digital News
Welcome to our first edition of Digital Bites. Each and every week we will provide a roundup of articles filled with digital media insights and news along with quips from our COO Jay Friedman.
Valassis Acquires Brand.net – So Valassis pays $50MM relationships? Which reside with Brand.net salespeople? Who could leave?
Casale Media Readies SSP - Ad networks could have been SSPs 15 years ago. Better late than never for Casale?
Microsoft Acquires Yammer - Microsoft – what are you thinking? Yammer for $1.2B? Few acquisitions in the “B”s pay off – ever.
Varick Releases Homegrown DMP – Good for Varick. Homegrown DMP (or DMP w/in a DSP) makes so much more sense than a separate one.
When it Comes to Social, Give up the Standard Ad Unit - Maybe FB/Twitter shouldn’t count on ads, but instead charge brands for their pages?
