Welcome to our first edition of Digital Bites. Each and every week we will provide a roundup of articles filled with digital media insights and news along with quips from our COO Jay Friedman.
Valassis Acquires Brand.net – So Valassis pays $50MM relationships? Which reside with Brand.net salespeople? Who could leave?
Casale Media Readies SSP - Ad networks could have been SSPs 15 years ago. Better late than never for Casale?
Microsoft Acquires Yammer - Microsoft – what are you thinking? Yammer for $1.2B? Few acquisitions in the “B”s pay off – ever.
Varick Releases Homegrown DMP – Good for Varick. Homegrown DMP (or DMP w/in a DSP) makes so much more sense than a separate one.
When it Comes to Social, Give up the Standard Ad Unit - Maybe FB/Twitter shouldn’t count on ads, but instead charge brands for their pages?